There is an amazing transformation happening in the beauty industry, and you’ve probably noticed it, as it takes a giant leap towards inclusivity. It’s time to celebrate diversity and explore how the beauty world is becoming a more welcoming space for every shade, shape, and identity.
It’s no secret that the beauty industry has often been critiqued for its narrow standards of beauty. 20 years ago on the shelves of department stores in the UK and Australia the options for foundation for those with brown skin or anything darker were only 1 or 2 brands out of an approximate 20.
On top of that the hero images used to represent every single beauty brand featured supermodels or A list celebrities only. Relatable? Not at all…
But guess what? Winds of change are blowing, and the industry is finally waking up to the fact that beauty comes in a kaleidoscope of colors, sizes, and identities.
According to a recent report, the global beauty and personal care market is projected to grow substantially, fueled in part by the increasing demand for inclusive products. This surge reflects a consumer shift towards brands that celebrate diversity in their marketing and product formulations.
As consumers, our power lies in our choices. Support brands that actively showcase diversity in their marketing campaigns and product launches. This sends a clear message that inclusivity matters.
Take the time to understand different beauty standards and cultural perspectives. This knowledge not only broadens your horizons but also helps in appreciating the diverse beauty that exists.
If you notice a brand lacking diversity, don’t be afraid to speak up. Social media is a powerful tool – use it to encourage inclusivity and hold brands accountable for their actions.
Welcome to a new era of inclusivity that’s only going to get better and better. Brands are expanding their shade ranges, ensuring that everyone can find their perfect match. No more struggling to find a foundation that suits your unique skin tone – inclusivity is the new norm.
Say goodbye to one-size-fits-all beauty standards. Body-positive movements are gaining momentum, with brands featuring models of different shapes and sizes. It’s time to celebrate the beauty of diversity, whether you’re curvy, athletic, or anything in between.
The rigid lines of gender in beauty are blurring. Brands are introducing makeup and skincare products that cater to everyone, regardless of gender identity. Beauty is for all, and it’s about time!
Here are some brands leading the inclusive charge:
Fenty Beauty by Rihanna: Rihanna’s Fenty Beauty set a new benchmark by offering a wide range of foundation shades suitable for all skin tones.
Milk Makeup: Milk Makeup embraces gender inclusivity, promoting the idea that makeup is a form of self-expression, regardless of gender.
Basics By B: Designing colour cosmetics for all ages, all skin tones and is 100% vegan and cruelty free.
The beauty industry is undergoing a beautiful metamorphosis. Let’s continue supporting and celebrating brands that champion inclusivity. Because when everyone feels seen and celebrated, the world becomes a more beautiful place for all of us.
